Private-Label Products in the Manufacturer-Retailer Power Balance
The economy is in a major downturn, and supermarket prices for products ranging from milk and eggs to shampoo and laundry detergent are up 20 to 70 percent compared to a year ago. Just the kind of environment in which consumers tend to shift from national brands to significantly lower priced private labels, and at a time when private labels are already seeing a worldwide surge in availability and market share.
Aug 19, 2010