Sandy Chen Fedor
Former Director of Product, Last Mile Delivery, Walmart
Delivery has a huge impact on the supply chain. There's multiple aspects of a delivery network, and all the pieces have to be locally optimized and aligned in order for the system to work. I think now, given how customers' behaviors are changing and how competitive the delivery space is, we need to think about our customers’ needs and think about how to build backward from that to ensure that our supply chain is helping solve their problems.
By Betsy Verecky
Sandy Chen Fedor T’15 remembers what it was like to step into her role as director of Product Management for Walmart’s online grocery pickup and delivery segment just as the pandemic began in 2020.
When Walmart had just started to ramp up selling groceries online a few years back, Fedor recalls, “We were asking ourselves questions like: If we put bananas on our website, would customers be ok with having a random stranger pick out their bananas?”
It turned out consumers absolutely wanted bananas, especially during the pandemic. They also wanted milk, bread and plenty of other staples delivered to their doorsteps. Fedor was thrilled to help design product experiences that would make consumers’ lives better.
“The behavior of customers pre-pandemic to post-pandemic has changed so drastically, and the fact that we have to keep up with that is such a fun challenge,” Fedor says. “It was definitely stressful in the beginning, but it was also very motivating to come to work every day and know that what we’re doing is impacting people. During those first three months of COVID, when we were trying to figure out how to serve the needs of our customers and how to deliver products as fast as humanly possible, it really felt like we were helping save lives.”
As Director of Product for Walmart Last Mile Delivery, Fedor is designing what the next generation of delivery will look like for Walmart, whether that means investing in Cruise Automation or employing drones.
“We’re definitely playing around with all the different tools out there that can enable the capabilities of delivery and create a better experience for customers,” Fedor says. “I think the key will be: How do we put those pieces together in a way that makes the most sense so that we can solve our customers’ problems?”
Fedor enrolled at Tuck with a keen interest in entrepreneurship, and she’s still using what she learned in her courses to this day, from negotiating with stakeholders to using competitive strategy when building a product. She even worked with the Tuck Startup Incubator (which gives students the chance to develop their startup ideas from the ground up) to create a meal kit subscription service.
“Having the opportunity to test my idea and then develop literally every piece of it was super eye-opening, and it gave me a strong understanding of all the nuances of operating a business,” Fedor says. “It’s really paved the way for all the experiences I've had since.”
This alumni profile first appeared in the Winter 2022 issue of Tuck Today as a part of “The Great Supply Chain Disruption.”
Sweet Success: Meet Entrepreneur Sarah Bell T’14
A conversation with Sarah Bell T’14, cofounder of Spring & Mulberry, a plant-based, naturally-sweetened chocolate brand.Read More
It’s mind-boggling to think about how much work goes into making and shipping a pair of sneakers, even to Alex Jenny D’10, T’16, who’s been at Allbirds for several years.Read More
Nordlie has had a successful career that’s spanned the course of three decades, the majority of which she spent at General Mills, managing and integrating large acquisitions and spearheading turnarounds for well-known brands.Read More
"When I moved from brand strategy to my current role at VF Corp., I had no supply chain experience, but the fact that I was able to make that move is a testament to the breadth of the knowledge I gained at Tuck."Read More
Pandemic Lessons in Fashion
Fabletics COO Meera Bhatia T’04 on how technology and teamwork helped her address an increase in product demand and supply chain challenges during the pandemic.Read More
Meet Peloton’s Chief Operating Officer Mariana Garavaglia T’08
At Peloton, Mariana Garavaglia T’08 is putting people, and culture, first.Read More
Every December, Lincoln Spoor T’84, CEO of Feel Good Brands Corp, delivers a truckload of Popcornopolis popcorn to first-year students during final exams.Read More
The Guru’s Wisdom
CarGurus founder Langley Steinert T’91 has plenty of good advice for budding entrepreneurs, but nothing is more important than loving what you do.Read More
With PK Coffee in Stowe, Vermont, Katrina Veerman T’01 turned a passion into a livelihood.Read More
Kristiana Helmick T’98 has had three very different jobs in the last decade. And all at a single company: Amazon.Read More
Very few people can say that the shoe business is in their blood. Tom Slosberg D’90, T’99 is one of them.Read More
How to breathe new life into one of the country’s oldest companies? During his twenty years at King Arthur Flour Company, former president Steve Voigt T'86 did it by embracing people’s love of something timeless: baking.Read More
Bill McLaughlin D'78, T’81 is leading America’s oldest mail-order company into the digital future, while mentoring its next generation of leaders.Read More
Fluent in four languages and passionate about entrepreneurship, Michelle Mooradian D’95, T’04 went from her post-Tuck consulting job at Opera Solutions to spend almost five years working for McKinsey’s Rio de Janeiro office.Read More
Digital marketing was practically in the stone ages when Carly Rosenberg T'05 graduated from Tuck and went to work as a marketing manager at Saks Fifth Avenue.Read More
T’87 Jeff Coleman’s quest for better nutrition led him to a new, whole-food fuel for athletes and a surprising second act.Read More
Vice president of store operations, Leslie Hampel T’07 is helping chart a bold future for the coffee retailer.Read More
CEO Jim Weber T’86 transformed Brooks Running Company from a dying shoe manufacturer into a premium running brand, and he’s not done yet.Read More
Joe Santos D'95, T'00 is the co-founder of the boutique, New York-based distillery Brooklyn Craft Works, and the creator of craft spirit Brooklyn Gin.Read More
Former Timberland CEO Jeff Swartz T’84 won people over—one eco-friendly piece of gear at a time—with a deeply held belief that doing good in the world is also good for the bottom line.Read More